Meta Ads · Facebook + Instagram · Campaign Proposal

“5.0 Choices” Super Deal
Coastal Oak & Fawn

A 5-day, laser-targeted Meta campaign to move our two hot-deal waterproof floors across Brevard County and surrounding Central Florida. Prepared by Manny for Cody · Modern Kitchens of Brevard · August 2026.

👋 Cody: scroll through the ads and the plan, then answer the 4 quick questions at the bottom — budget, duration, your available stock (sq ft), and the map areas you want covered. One click sends your answers back to Manny.
The Offer We're Promoting

Two floors. One aggressive price.

Live right now on modernkitchensofbrevard.com/flooring/super-deal

TC958 · Coastal Oak

Resolve 5.0 Rigid Core · Light greige oak · Embossed wood grain · 7.2"×48" planks · 100% waterproof · 20-yr residential warranty

TC380 · Fawn

Resolve 5.0 Rigid Core · Gray-washed distressed oak · Embossed wood grain · 7.2"×48" planks · 100% waterproof · 20-yr residential warranty

The Hook

$2.29/sq ft
reg. $3.49 · save 34%
1,500+ sq ft → $1.99/sq ft
Limited quantity = built-in urgency

The Creative

The ads — designed on the MKB brand system

Real plank textures from the actual products (so nobody argues the color), hero scenes generated with Leonardo AI to match each floor's tone, MKB palette & typography throughout. Every ad delivered in 1080×1920 (Stories/Reels) and 1080×1080 (Feed).

Story / Reels — 9:16

Coastal Oak · 1080×1920
Fawn · 1080×1920

Feed — 1:1

Coastal Oak · 1080×1080 · real install photo
Fawn · 1080×1080 · real room scene

Recommended: the Carousel (both floors in ONE ad)

1 · Hook
2 · Coastal Oak
3 · Fawn
4 · Bulk offer + CTA
Strategy

Campaign structure & targeting

One campaign · one ad set · three ads competing. Simple on purpose — small budgets win by concentration, not fragmentation.

SettingRecommendation
Campaign“MKB · 5.0 Choices Super Deal” — Objective: Leads / Sales (website + calls), optimized for landing-page views + conversions on the Super Deal page
Budget$25/day × 5 days = $125 total (pending Cody's ✓ below)
AudienceAdvantage+ with guardrails: ages 28–65+, homeowners skew; interest signals: home improvement, flooring, renovation, real-estate investing, new-home purchase
LocationBrevard County + surrounding areas — exactly the zones Cody approves on the map below
PlacementsAdvantage+ placements: FB/IG Feed (1:1), Stories & Reels (9:16), Marketplace — Meta assigns the right format automatically
Ads (3)① Carousel “Two floors, one deal” (primary) · ② Coastal Oak single · ③ Fawn single
Destinationmodernkitchensofbrevard.com/flooring/super-deal + call button 321-288-0404
CTA button“Shop Now” (carousel & singles) — with “Call Now” secondary on mobile

What $125 should buy us (honest ranges)

9–15K

impressions over 5 days at local CPMs ($8–14)

4.5–7.5K

people reached in the approved map zones

120–220

clicks to the Super Deal page (1.3–1.6% CTR with deal creative)

8–18

quote requests / calls / estimator sessions

The math that matters: one average living-room job (~800 sq ft × $2.29 = $1,832) pays for this campaign 14× over. One bulk buyer at 1,500 sq ft ($1.99) = $2,985. If the 5 days perform, we extend with the winning ad rather than restarting.
Copy

Primary text — ready to paste into Ads Manager

Three angles; Meta rotates and finds the winner. Click to copy.

Variant A — The Deal (carousel + both singles)

🔥 FLOORING SUPER DEAL — Brevard County!

Our two best-selling waterproof floors — Coastal Oak & Fawn — are down to $2.29/sq ft (reg. $3.49). Going big? 1,500+ sq ft unlocks $1.99/sq ft.

✅ 100% waterproof — sand, pets, kids, Florida life
✅ Rigid core SPC · 20-year residential warranty
✅ Pro installation & old-floor removal available
📱 Try both floors on a photo of YOUR room — free visualizer on our site

Limited quantity. When this batch is gone, the price is gone.

📍 Modern Kitchens of Brevard · Melbourne, FL
📞 321-288-0404

Variant B — The Homeowner (feel-first)

Your Florida home deserves floors that don't flinch. 🌴

Wet dogs, sandy feet, spilled café con leche — Coastal Oak and Fawn shrug it all off. 100% waterproof rigid-core planks with the look of real oak, now $2.29/sq ft while our limited stock lasts (reg. $3.49).

See them in YOUR living room before you buy — upload one photo to our free room visualizer and watch the floor change.

Modern Kitchens of Brevard · Local, licensed & insured · 321-288-0404

Variant C — Contractors & Investors (bulk angle)

Contractors, flippers, landlords — this one's yours. 🛠️

Waterproof rigid-core SPC (Coastal Oak & Fawn) at $2.29/sq ft — and $1.99/sq ft on 1,500+ sq ft. That's whole-house pricing on a floor with a 20-year residential warranty.

Limited quantity in stock in Brevard. First come, first floored.

Volume quotes in minutes: 321-288-0404 · Modern Kitchens of Brevard

Headline (40 chars)

“Coastal Oak & Fawn · $2.29/sq ft”
alt: “Waterproof Floors — 34% Off”

Description + CTA

“Limited quantity. Free room visualizer.” · Button: Shop Now

Geography

Where the ads will run — click to approve areas

Cody: tap any circle to include / exclude it. Brown = advertising ON. Gray = OFF. The summary below updates live and travels with your answers.

IncludedExcluded — click to add
Your Call, Cody

Four quick questions

Answer here, then hit “Send answers to Manny” at the bottom.

1 · Budget — is $25/day OK?

2 · Duration — is a 5-day run OK? (= $125 total at $25/day)

3 · Stock check — how many sq ft do you have ready to sell?

This drives the “limited quantity” urgency and tells us how hard to push the $1.99 bulk tier.

4 · Sales target — how many sq ft do you want this campaign to move?

Answer the questions above, then send —